Creative Ideas spell S-U-C-C-E-S-S! Here's just a few
of the thousands of ideas we can provide you with your next promotional
marketing program.
This promotion was designed to increase tradeshow booth
traffic at three shows. An oversized postcard was created in a "Connect the
dots" graphic and included a traffic ticket. These were printed for each
show and mailed out to a targeted attendee list 
(60,000
postcards total). At the tradeshow, attendees that came to the booth with their
ticket inserted it into the light-up traffic ticket reader board to see what
they had won. Prizes offered: Multivip, message saver modem or an imprinted
Rubik's cube.
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The result:
Booth traffic increased by 30%!
Also, to increase sales of their computer
products, the client added a sales incentive to their promotion, using
Crown Marketing Vacation certificates. The sale of specific computer
components by authorized dealers earned them points, which could result in
a vacation package prize. |
The objective of this safety promotion was to prevent
injuries on the job, achieve 30% reduction in claims and $300,00 in paid out
losses. The campaign used the acronym, S.E.E.D. for Safety Every Employee's Duty
which also tied to the agricultural nature of the advertiser. The kickoff event
involved numbered buttons which - worn daily - entitled accident free employees
to take part in prize drawings. More than 20 other products were utilized
ranging from hard hat decals and key tags to quarterly safety recognition awards
such as embroidered stadium blankets and radios. Copy carried out the main
theme, "Planting the Seed of Safety and Harvesting the Rewards."
Bi-lingual imprinting on products ensured all employees knew all aspects of the
campaign and the potential rewards.
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The result:
A 67% decrease in claims!
"One hundred percent of the
600-plus employees participated. At the end of the first four quarters,
a 67% decrease in recordable claims was achieved," said an
official, which was an all-time record. |
The objective of this promotion to improve customer
relations was to award employees for submitting information which would assist
in increasing sales. A Sherlock Holmes theme was developed to inspire 550
full-time and 300 flextime employees to submit "clues" about the
company's customers and competitors. Banners and posters announced "You Can
be a Sherlock Holmes" at the program roll-out, and buttons with Holmes
graphics (hat, pipe and magnifying glass) were distributed along with
theme-imprinted stickers to use on envelopes when submitting information. Those
submitting one clue received post-it pads reading "from the desk of a
certified bloodhound" and an award certificate. For 10 clues, an imprinted
Dr. Watson coffee mug was awarded at an employee meeting, and a laser desk
plaque with a magnifier was presented for 25 clues.
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The result:
Over 400 new submissions!
The advertiser's spokesperson noted
that 82 people submitted at least one clue, 16 made 10 or more, and two
made 25 or more for a total of over 400 new submissions |
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