Every promotional program can be enhanced with a
"finishing touch." This added feature, often overlooked by marketing
professionals, adds an incredible impact for minimal cost. Consider some of the
following packaging ideas when designing your next promotion:
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Custom-designed bags and boxes Imprinted tissue
paper
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Ribbon with your logo
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Sound cards
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Bubble cards
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Netting
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Imprinted mailing boxes, tubes, cans, bottles
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Vacuum-sealed cans
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Bowls, mugs, containers
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Specialty packaging for CD-ROMs and videos
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The packaging of promotional products can evoke curiosity as
well as increase direct mail response rates. A 1993 study by Baylor University
found that the use of dimensional mailers can significantly improve response
rates over direct mail alone.
For this study, 3,000 school administrators were divided
into three groups, and received either: 1) an envelope with a sales letter,
sales collateral and postage-paid business reply card, 2) an envelope with
similar contents plus a promotional product, or 3) all of the contents listed
above, delivered in a box with a diecut slot, instead of an envelope.
Findings:
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Those who received a promotional product in a dimensional
package responded at a rate of 57% higher than those who received the same
promotional product in an envelope.
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Response rates for the dimensional package recipients were
75% higher than for the group who received only a sales letter.
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Dimensional packaging made a significant impact on response
rates.
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or Contact Us today to discover how we can
create a powerful promotional program for you.
